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BRAND IDENTITY DESIGN

DESIGN SERVICES AGREEMENT

001DOC 01 / 06 REV A · 2026
Client

Synapse

Indiranagar, Bengaluru

Kamla Nagar, Indiranagar, Bengaluru, Karnataka 560038, India

Created by

Sunil Kumar

Designbyhelios

Najafgarh, New Delhi 110043, India

Project

Brand Identity System

A complete visual identity: logotype, color and typography direction, and clear usage guidelines.

Agreement date

25 / 06 / 2026

Valid through 20 December 2026

Objective

Create a distinctive brand identity for Synapse — one coherent system of logotype, color, and typography, built to work cleanly across every touchpoint.

This agreement sets out the scope, deliverables, timeline, and terms of the engagement. It gives both parties a single, clear reference for what to expect — from the first concept through to final handoff.

Contact

Email designbyhelios@gmail.com

Phone +91 9899052055

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DESIGN SERVICES AGREEMENT
01

Parties

This Brand Identity Design Agreement ("Agreement") is made between Sunil Kumar, operating as Designbyhelios ("Designer"), and Synapse, located in Indiranagar, Bengaluru ("Client"). Together referred to as "the Parties," this Agreement governs the provision of the brand identity design services described herein.

02

Project Scope

The Designer will provide brand identity design services across logo design, brand identity, brand guidelines, and final file delivery, as itemised in the Deliverables schedule (Section 03). Work falling outside the defined scope will be quoted and agreed in writing before commencement.

USE OF AI TOOLS

AI tools may support parts of the process — research, mockups, image generation, and presentations. They will not be used to produce the final brand identity. All final creative work and design decisions are made and directed by the Designer.

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Schedule A — Scope of Work

DELIVERABLES

03SECTION 03 SCOPE
(01)

Logo Suite

Primary logotype · Horizontal and vertical lockups · Icon and symbol mark · Black-and-white versions

PHASE 02 · LOGO DESIGN
(02)

Color System

Primary and secondary colors · Neutral palette · Tints and usage recommendations

PHASE 03 · BRAND IDENTITY
(03)

Typography

Primary and secondary typefaces · Heading and body hierarchy · Recommended weights

PHASE 03 · BRAND IDENTITY
(04)

Visual Language

Supporting graphic elements · Patterns and shapes, where applicable

PHASE 03 · BRAND IDENTITY
(05)

Brand Guidelines

Logo usage and clear space · Minimum sizes · Color and type usage · Clear do's and don'ts

PHASE 04 · LIGHTWEIGHT
(06)

Final Files

Editable Illustrator (.ai) source files · SVG and PNG exports · Brand guidelines PDF

DELIVERY
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DESIGN SERVICES AGREEMENT
04

Project Timeline

The estimated project duration is 2-3 weeks from receipt of the initial deposit and completed brand questionnaire.

Timelines depend on timely Client feedback and asset delivery; delays at any review stage will extend the schedule accordingly.

05

Payment Policy

A 50% deposit is required before work commences. The remaining 50% is due upon final delivery and prior to release of source files. Invoices are payable within 7 days. A late fee of 2% of the outstanding balance may be applied for each 7 days a payment is overdue.

06

Concept Approval & Refund

At the first logo design presentation, the Client may decline the presented concepts.

If the Client notifies the Designer in writing at this first phase that the direction is not acceptable, 25% of the upfront payment is retained to cover work completed and the remaining balance is refunded.

Once the project proceeds beyond this first presentation phase, the upfront payment is non-refundable.

07

Ownership & Rights

Upon receipt of full payment, the Client owns the final approved brand identity and its source files.

The Designer retains the right to display the work in portfolios and promotional materials.

Unused concepts and preliminary drafts remain the property of the Designer.

08

Revisions & Feedback

The project includes two (2) rounds of revisions at each phase. Additional revisions are billed at the Designer's standard hourly rate.

Consolidated, written feedback is required at each review to keep the project on schedule.

09

Confidentiality

Both Parties agree to keep confidential any proprietary information shared during the project and will not disclose it to third parties without prior written consent, except where required by law.

10

Cancellation & Termination

Either Party may terminate this Agreement with written notice. The deposit is non-refundable.

The Client will be invoiced for all work completed up to the termination date, payable within 7 days.

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DESIGN SERVICES AGREEMENT
11

Unforeseen Circumstances

Neither Party is liable for delays or failure to perform caused by events beyond reasonable control, including illness, natural events, or service outages. Affected timelines will be extended by mutual agreement.

12

Project Suspension

If the project is paused at the Client's request, or due to unresponsiveness exceeding 14 days, the Designer may suspend work and reschedule based on availability. A reactivation fee may apply.

13

Entire Agreement

This document constitutes the entire agreement between the Parties and supersedes any prior discussions or understandings, whether written or verbal.

14

Amendments

Any changes to this Agreement must be made in writing and signed by both Parties to be valid.

DesignbyheliosBrand Identity Design ServicesP. 05 / 06
Execution

SIGN HERE

15SIGNATURES P. 06 / 06

By signing below, both Parties confirm that they have read, understood, and agree to the terms set out in this Design Services Agreement.

This Agreement is governed by the laws of India.

Client Signature

Synapse

Indiranagar, Bengaluru

Designer Signature

Sunil Kumar

Designbyhelios

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